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WIN-LOSS ANALYSIS

When you listen to your buyers, your
gets better

When you listen to your buyers,
your
gets better

data

Your buyers know exactly why you win and lose. Why aren’t you talking to them?

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Product

Solutions

Resources

Company

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Product

Solutions

Resources

Company

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Easily uncover and analyze Win-Loss insights

No other solution gives you win-loss insights as quickly and conveniently as DaltaGen. We carefully analyze and tag themes from all the buyer feedback, and the DaltaGen Platform makes it easy to track and share these themes so you can quickly see why you’re winning and losing.

Minimize weaknesses, enhance strengths

Doing win-loss analysis the right way with DaltaGen gives revenue-influencing teams the data they need to make meaningful strategic decisions. You’ll learn more about your weaknesses—and strengths—with unfiltered and unbiased feedback from your buyers. You can then create the right actions to improve.

Create a culture centered on winning

When your entire organization is aligned on the real reasons you’re winning and losing, each team is empowered to contribute to a broader company culture centered on winning.

DaltaGen has been a great partner in our win-loss journey. They were flexible in developing a methodology that worked for our needs. They feel like an extension of our team.”

Product Marketing Manager

WIN-LOSS ANALYSIS

What could your custom Win-Loss program look like?

Collect unbiased and unfiltered buyer
feedback

DeltaGen goes straight to the source—actual decision makers—to find out why they decided to buy (or not buy). Our win-loss experts conduct adaptive, in-depth interviews with each buyer to uncover the critical factors that drove their buying decisions—and then we deliver those insights 10x faster than our competition.

Partner with the industry 's top Win-Loss experts

Partner with the industry 's top win-loss experts

Our experienced team of program managers will help you refine your win-loss strategy, ask insightful questions, target the right accounts, and leverage the most valuable data sources.

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Customized program design

We design custom win-loss analysis programs based on the unique needs and goals of your company. Our team will help you refine your win-loss strategy, ask the most insightful questions, target the right accounts, leverage the most valuable data sources, engage your key stakeholders, and more.

Easily analyze Win-Loss findings

We deliver win-loss insights through the DeltaGen Platform, which integrates with your CRM, automates data collection, and provides a quick, clear view of why you win and lose. Our platform allows you to:

Easily analyze win-loss findings

Uncover key Decision Drivers

Explore competitive insights

Automate win-loss feedback

Dig deeper on every deal

Monitor your win rate

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Utilize Win-Loss insights to drive org-wide strategy

Our user-friendly platform makes it easy to engage key stakeholders throughout your organization. The system alerts users each time deal-level feedback and summary reports are available, and the platform integrates with other systems—like Salesforce and Slack—to create moments of insight within the everyday tools your team already uses.

benefits of DeltaGen

The org-wide value of Win-Loss analysis

Winning is a collective effort, and DeltaGen delivers powerful buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to capitalize on proven strengths and address critical shortcomings.

Sales

Get the truth about why you win and lose—and then use that data to make sure you hit your target.

Sales Overview

Product Marketing

Executives

Marketing Leaders

Sales Ops

Sales

Get the truth about why you win and lose—and then use that data to make sure you hit your target.

Sales Overview

Product Marketing

Executives

Marketing Leaders

Sales Ops

Sales

Get the truth about why you win and lose—and then use that data to make sure you hit your target.

Sales Overview

Product Marketing

Executives

Marketing Leaders

Sales Ops

Sales

Get the truth about why you win and lose—and then use that data to make sure you hit your target.

Sales Overview

Product Marketing

Executives

Marketing Leaders

Sales Ops

CASE STUDIES

Overview

A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager

CASE STUDIES

Overview

After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager

CASE STUDIES

Overview

A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager

CASE STUDIES

Overview

A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager