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The story behind DeltaGen.
We weren't just ideal customers; we were high-intent buyers ready to spend.
At our previous startup, we urgently needed a cybersecurity solution. We'd ask the crucial, deal-making technical question—and every time, the Account Executive would freeze, promising to "get back to us with an answer from the engineer next week.
"We were busy. We needed answers fast. Instead, we kept waiting — and getting frustrated again and again.
At first, we thought it might just be us. But when we asked fellow startup founders who’d actually had a smooth, fast buying experience, the responses were almost identical. Nine out of ten said they ran into the same “I’ll get back to you” loop while the AE checked with their technical team.
It wasn’t an isolated issue — it was a systemic flaw in how complex B2B sales was done.
So we stopped looking for the right solution for our startup and decided to build a new one — to fix this broken part of the sales process. That’s how DeltaGen was born.
With DeltaGen, every rep has a sales engineer by their side — in real time, on every call. Verified, cited answers appear on screen in under three seconds, protecting credibility and moving the deal forward.
We built the tool we always wished our vendors had—and luckily, they've already started using it.
