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WIN-LOSS ANALYSIS
About DeltaGen
We uncover the deeper story behind every deal—empowering your team with unbiased, game-changing insights that inspire confident decisions, winning strategies, and lasting growth.
“Why are we winning and losing business?”
Rene Bystron and Avi Uddaraju—two visionary tech leaders—dedicated their careers to answering this crucial question. Rene spent nearly a decade in management consulting and investment banking, where he witnessed firsthand how customer fit determined the rise and fall of companies. Avi, a seasoned AI strategist, devoted his career to creating innovative, AI-powered solutions designed to accelerate business growth.
Together, they founded DeltaGen with the mission of transforming how businesses understand their customers. Today, DeltaGen offers market-leading solutions to companies seeking clarity on why they win or lose deals. Through deep, AI-driven win-loss insights, DeltaGen empowers organizations to boost win rates, enhance their product offerings, fine-tune messaging that resonates with their ideal customers, and build sustainable competitive advantages.
DeltaGen has conducted thousands of win-loss interviews across diverse sectors, including enterprise software, financial services, healthcare, manufacturing, telecommunications, and transportation. By analyzing these detailed conversations, DeltaGen delivers actionable, real-time insights that help clients achieve tangible business results.
Explore our industry-best platform and solutions to discover how DeltaGen can drive greater success for your organization.
Rene Bystron and Avi Uddaraju—two visionary tech leaders—dedicated their careers to answering this crucial question. Rene spent nearly a decade in management consulting and investment banking, where he witnessed firsthand how customer fit determined the rise and fall of companies. Avi, a seasoned AI strategist, devoted his career to creating innovative, AI-powered solutions designed to accelerate business growth.
Together, they founded DeltaGen with the mission of transforming how businesses understand their customers. Today, DeltaGen offers market-leading solutions to companies seeking clarity on why they win or lose deals. Through deep, AI-driven win-loss insights, DeltaGen empowers organizations to boost win rates, enhance their product offerings, fine-tune messaging that resonates with their ideal customers, and build sustainable competitive advantages.
DeltaGen has conducted thousands of win-loss interviews across diverse sectors, including enterprise software, financial services, healthcare, manufacturing, telecommunications, and transportation. By analyzing these detailed conversations, DeltaGen delivers actionable, real-time insights that help clients achieve tangible business results.
Explore our industry-best platform and solutions to discover how DeltaGen can drive greater success for your organization.
Rene Bystron and Avi Uddaraju—two visionary tech leaders—dedicated their careers to answering this crucial question. Rene spent nearly a decade in management consulting and investment banking, where he witnessed firsthand how customer fit determined the rise and fall of companies. Avi, a seasoned AI strategist, devoted his career to creating innovative, AI-powered solutions designed to accelerate business growth.
Together, they founded DeltaGen with the mission of transforming how businesses understand their customers. Today, DeltaGen offers market-leading solutions to companies seeking clarity on why they win or lose deals. Through deep, AI-driven win-loss insights, DeltaGen empowers organizations to boost win rates, enhance their product offerings, fine-tune messaging that resonates with their ideal customers, and build sustainable competitive advantages.
DeltaGen has conducted thousands of win-loss interviews across diverse sectors, including enterprise software, financial services, healthcare, manufacturing, telecommunications, and transportation. By analyzing these detailed conversations, DeltaGen delivers actionable, real-time insights that help clients achieve tangible business results.
Explore our industry-best platform and solutions to discover how DeltaGen can drive greater success for your organization.
Rene Bystron and Avi Uddaraju—two visionary tech leaders—dedicated their careers to answering this crucial question. Rene spent nearly a decade in management consulting and investment banking, where he witnessed firsthand how customer fit determined the rise and fall of companies. Avi, a seasoned AI strategist, devoted his career to creating innovative, AI-powered solutions designed to accelerate business growth.
Together, they founded DeltaGen with the mission of transforming how businesses understand their customers. Today, DeltaGen offers market-leading solutions to companies seeking clarity on why they win or lose deals. Through deep, AI-driven win-loss insights, DeltaGen empowers organizations to boost win rates, enhance their product offerings, fine-tune messaging that resonates with their ideal customers, and build sustainable competitive advantages.
DeltaGen has conducted thousands of win-loss interviews across diverse sectors, including enterprise software, financial services, healthcare, manufacturing, telecommunications, and transportation. By analyzing these detailed conversations, DeltaGen delivers actionable, real-time insights that help clients achieve tangible business results.
Explore our industry-best platform and solutions to discover how DeltaGen can drive greater success for your organization.
our values
What’s important to us
Customer Obsession
Customer Obsession
Customer Obsession
Customer Obsession
We exist to deeply understand our customers, anticipating their needs, and delivering solutions that drive measurable impact.
Innovation
Innovation
Innovation
Innovation
We continuously push the boundaries, using cutting-edge technology to transform insights into opportunities.
Meaningful Work
Meaningful Work
Meaningful Work
We believe that fulfilling work and strong relationships are essential to achieving our goals, fostering a culture where both thrive.
Meritocracy
Meritocracy
Meritocracy
Meritocracy
We recognize and reward individuals based on their contributions and performance, ensuring that the best ideas and efforts drive our success.
Radical Transparency
Radical Transparency
Radical Transparency
We foster an environment where open communication and honest feedback are paramount, ensuring clarity and trust in all our interactions.
Ownership
Ownership
Ownership
We encourage each team member to take ownership of their work and its impact, promoting accountability and continuous improvement.
Meaningful Work
We believe that fulfilling work and strong relationships are essential to achieving our goals, fostering a culture where both thrive.
Radical Transparency
We foster an environment where open communication and honest feedback are paramount, ensuring clarity and trust in all our interactions.
Ownership
We encourage each team member to take ownership of their work and its impact, promoting accountability and continuous improvement.
global reach
We’ve conducted Win-Loss interviews with companies all over the world
We’ve conducted Win-Loss interviews with companies all over the world
LEADERSHIP TEAM
Meet the people who are leading the way in Win-Loss analysis
Meet the people who are leading the way in Win-Loss analysis
Meet the people who are leading the way in Win-Loss analysis
Meet the people who are leading the way in Win-Loss analysis
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.
VP of Marketing, B2B SaaS Company
