DeltaGen turns every B2B win, loss, or churn into buyer truth you can act on. Expert‑led conversations meet proprietary AI to reveal what really drove the decision—so Product, Marketing, and Sales fix the right things fast and stop guessing.Know why customers walked – so you can build what wins.
Our last startup died for one simple reason: we never learned why customers left.
Product analytics told us the exact day usage hit zero, but not the why behind the cancel click. We called churned users— they were polite, vague, and gone. Win‑loss consultants? Bootstrapped budgets don’t stretch to six‑figure slide decks. We guessed, rebuilt features, cut price—nothing fixed the real issue, and the runway vanished.
At the same time, we watched enterprise clients at BCG spend fortunes on months‑long win‑loss projects, only to get static reports that were outdated on arrival. Two different worlds, same blind spot: no fast, affordable way to hear the buyer’s truth.
DeltaGen was born to close that gap. We pair expert interviews with purpose‑built AI so any company—bootstrapped startup or global enterprise—can get deeper, faster insight at a fraction of consultant cost. No more polite feedback, no more guessing in the dark. If we stop even a handful of teams from dying of silent churn, the mission is worth it.
A single honest answer from a buyer beats a thousand speculative data points.
Facts over politics. We surface the truth fast—even when it stings.
Machines handle scaling and pattern‑spotting; humans focus on nuanced listening and strategy.
Every interview sharpens our models and our mindset. We iterate weekly, not yearly.
DeltaGen isn’t a speed‑run of the old consultant model; it’s the first live decision engine for go‑to‑market teams. AI books the call, an expert (or the buyer alone with AI) digs for the truth, and insight streams back to Slack, Salesforce, and your BI stack within hours—at a fraction of consultant cost.
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Download the GuideTell us your toughest unanswered “why,” and we’ll show you what buyer truth looks like—live on your own deals.
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