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The deltagen ai experience

Dedicated Win-Loss team

Every program includes a dedicated DeltaGen team of passionate win-loss experts. Combining their talents with DeltaGen's technology and methodology creates an effective win-loss program that will drive positive change in your business.

win-loss expert

Work with the top Win-Loss experts

Work with the top Win-Loss experts

We’ve spent years developing the best ways to run win-loss programs, and along the way we’ve worked with top companies from all over the world. Because of that, our tenured program managers are experts at collecting deep buyer feedback at scale, showing you exactly why you win and lose, and helping you identify opportunities to win more.

Julia Carter

Julia holds a master's degree from Northwestern University. She previously led strategic insights and win-loss analysis for companies like Oracle, HubSpot, LinkedIn, and Intuit. With over 1,400 win-loss interviews, she currently leads DeltaGen's enterprise analysis initiatives.

Maya Richardson

Maya has personally conducted more than 2,000 win-loss interviews and has directed analysis programs for notable brands such as Zendesk, Adobe, and Atlassian. She earned her MBA from UCLA and now oversees DeltaGen's team of win-loss analysts.

Alyssa Bennett

As Director of Program Strategy at DeltaGen, Alyssa manages global win-loss analysis programs for enterprise clients including HubSpot, Slack, Twilio, and others. Prior to DeltaGen, she spearheaded strategic marketing projects at PepsiCo. She earned her MBA at Northwestern University.

Daniel Carter

Daniel manages large-scale win-loss research programs for DeltaGen. Previously, he managed competitive intelligence projects at firms like Gartner, HubSpot, and Shopify. Daniel holds an MBA from Duke University and specializes in distilling customer insights into actionable sales strategies.

Lucas Bennett

With extensive project management expertise, Lucas has led successful win-loss initiatives for clients including Salesforce, Dropbox, ServiceNow, and Okta. His background includes strategic project leadership roles with Deloitte and IBM. Daniel holds an MBA from Columbia University.

Rajiv Patel

Rajiv specializes in high-impact win-loss analysis programs, having led initiatives for companies such as Square, DocuSign, and Workday. Before joining DeltaGen, Rajiv worked in strategic finance and analysis for prominent financial institutions in Chicago and San Francisco. He earned his MBA from Duke University.

Julia Carter

Julia holds a master's degree from Northwestern University. She previously led strategic insights and win-loss analysis for companies like Oracle, HubSpot, LinkedIn, and Intuit. With over 1,400 win-loss interviews, she currently leads DeltaGen's enterprise analysis initiatives.

Maya Richardson

Maya has personally conducted more than 2,000 win-loss interviews and has directed analysis programs for notable brands such as Zendesk, Adobe, and Atlassian. She earned her MBA from UCLA and now oversees DeltaGen's team of win-loss analysts.

Alyssa Bennett

As Director of Program Strategy at DeltaGen, Alyssa manages global win-loss analysis programs for enterprise clients including HubSpot, Slack, Twilio, and others. Prior to DeltaGen, she spearheaded strategic marketing projects at PepsiCo. She earned her MBA at Northwestern University.

Daniel Carter

Daniel manages large-scale win-loss research programs for DeltaGen. Previously, he managed competitive intelligence projects at firms like Gartner, HubSpot, and Shopify. Daniel holds an MBA from Duke University and specializes in distilling customer insights into actionable sales strategies.

Lucas Bennett

With extensive project management expertise, Lucas has led successful win-loss initiatives for clients including Salesforce, Dropbox, ServiceNow, and Okta. His background includes strategic project leadership roles with Deloitte and IBM. Daniel holds an MBA from Columbia University.

Rajiv Patel

Rajiv specializes in high-impact win-loss analysis programs, having led initiatives for companies such as Square, DocuSign, and Workday. Before joining DeltaGen, Rajiv worked in strategic finance and analysis for prominent financial institutions in Chicago and San Francisco. He earned his MBA from Duke University.

Global reach

Our Win-Loss experts talk to buyers across the world‍

Our Win-Loss experts talk to buyers across the world‍

Our Win-Loss experts talk to buyers across the world‍

win-loss at its best

Focused resources uncover why you win and lose

Focused resources uncover why you win and lose

Every program includes a dedicated DeltaGen's team of passionate win-loss experts. Combining their talents with DeltaGen's technology and methodology creates an effective win-loss program that will drive positive change in your business.

Program design

The DaltaGen team will share our expertise and help you design a customized win-loss program based on your unique goals and needs. We’ll help develop your win-loss strategy, ask the most insightful questions, target the right accounts, and guide the program to success.

Ensure program delivery and execution

Comprehensive, large-scale win-loss programs take time, effort, and expertise to reach their full potential. Our interviewers, operations team, and technology are the best at delivering timely win-loss insights at scale.

Interview quality

DaltaGen has developed the most impactful way to run win-loss interviews. We’ll dive deep with probing, adaptive questions to uncover the full story. We can also tailor our approach based on the needs of your specific program, and we use our experience to help chart the best path forward.

Insights discovery

DaltaGen will feel like an extension of your team as we consistently deliver thoughtful win-loss insights. This analysis and information will help you drive strategic change throughout your company.

Buyer experience

Our team has years of experience reaching out to buyers and finding out the real reasons a deal was won or lost. We promise that your buyers will have a positive experience connecting with our skilled team.

Our consultant has been invaluable—he makes the entire process simple, smooth, and incredibly insightful.”

Our consultant has been invaluable—he makes the entire process simple, smooth, and incredibly insightful.”

Our consultant has been invaluable—he makes the entire process simple, smooth, and incredibly insightful.”

Senior Manager of Solutions Marketing, B2B SaaS Company

Senior Manager of Solutions Marketing, B2B SaaS Company

Senior Manager of Solutions Marketing, B2B SaaS Company

Senior Manager of Solutions Marketing, B2B SaaS Company

Ready to get started?

Try out DeltaGen for free to analyze one of your own wins or losses.

Win-Loss Analysis

DeltaGen will help you improve your sales win rate

Churn Analysis

Boost customer retention by partnering with DeltaGen

Ready to get started?

Try out DeltaGen for free to analyze one of your own wins or losses.

Win-Loss Analysis

DeltaGen will help you improve your sales win rate

Churn Analysis

Boost customer retention by partnering with DeltaGen

Ready to get started?

Try out DeltaGen for free to analyze one of your own wins or losses.

Win-Loss Analysis

DeltaGen will help you improve your sales win rate

Churn Analysis

Boost customer retention by partnering with DeltaGen

Ready to get started?

Try out DeltaGen for free to analyze one of your own wins or losses.

Win-Loss Analysis

DeltaGen will help you improve your sales win rate

Churn Analysis

Boost customer retention by partnering with DeltaGen

quote

DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.

VP of Marketing, B2B SaaS Company

quote

DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.

VP of Marketing, B2B SaaS Company

quote

DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.

VP of Marketing, B2B SaaS Company

quote

DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.

VP of Marketing, B2B SaaS Company