Your buyers know exactly why you’re winning and losing—why aren’t you asking them?
of your CRM’s closed-lost data is completely wrong
We’ve found that your CRM data rarely matches the (far more accurate) data captured from direct buyer feedback. This guide teaches you how to create a win-loss analysis program that will uncover the real reasons you win and lose—so you can win more deals and drive more revenue.
If you’re not getting feedback directly from your buyers, you’re just guessing
Uncover key Decision Drivers
Explore competitive insights
Automate win-loss feedback
Dig deeper on every deal
Monitor your win rate
Do you feel comfortable staking your own success—or the success of your company—on anecdotes? Or consistently unreliable CRM data? Or on your sales team’s (useful but often biased) feedback?
On a guess?
We don’t think that’s good enough—which is why we created this Definitive Guide to Win-Loss Analysis.
What is Win-Loss analysis?
Win-loss analysis is the process of capturing and analyzing feedback directly from your buyers to uncover the real reasons you win and lose sales opportunities.
Who can benefit?
When done correctly, win-loss analysis delivers significant benefits to teams throughout your organization—from marketing and sales to product and customer support.
What’s the potential ROI?
Even a small improvement to their sales win rates will drive a significant return on investment for companies that invest in a comprehensive win-loss analysis program.
ORG-WIDE BENEFITS
Why it’s important to you ?
Executive
Executive teams with access to accurate, real-time win-loss data make quicker, more informed decisions—and they act on them with more confidence.
Sales
Win-loss analysis helps your sales team know exactly what’s working and what isn’t—so they can replicate best practices and avoid repeating costly mistakes.
Marketing
Win-loss analysis exposes gaps in marketing content and messaging, and it deepens your understanding of buyer preferences, needs, intentions, and criteria
Product marketing
Product marketers are often the first to recognize the importance of win-loss data in optimizing product messaging, product strategy, and sales enablement.
Product
Win-loss analysis highlights the real strengths and weaknesses of your company’s solutions, which enables product leaders to refine their product roadmap.
Client success
Many win-loss programs also include interviews with current customers that uncover the root causes of client attrition—which helps increase retention.
