Live Interviews from DeltaGen
Purchase decisions are often complex, and buyer interviews provide the most in-depth and specific insights that help you understand the primary factors that influenced the final decision.
Doing those interviews yourself, however, requires a lot of time and effort—which is why you need DeltaGen. We’ve streamlined the process, making it really easy for you to access game-changing buyer feedback.
How it works
What makes Live Interviews so valuable?
Interviews are conducted by one of our experienced program managers
We’ve spent years developing the best ways to run win-loss programs, and along the way we’ve worked with top companies from all over the world. Because of that, our tenured program managers are experts at collecting deep buyer feedback at scale, showing you exactly why you win and lose, and helping you identify opportunities to win more.
Your buyers are more open and honest when they’re talking with an objective third party like DeltaGen
This is especially true with closed-lost deals. Prospects who chose a competitor typically don’t want to make time for a conversation about why they didn’t buy from you. They may worry that candid feedback might trigger defensiveness, or that they could get pulled back into a sales conversation.
In these cases, companies often miss the chance to capture valuable feedback about how they can improve. Using DeltaGen changes that.
We tried to get information on our own, but sometimes customers are more closed in terms of what they’ll share with us. So we thought that using a third party could help uncover the details they just weren’t sharing with us—and we found that partnering with DeltaGen really helped them to be more open and transparent.”
VP of Customer Success & Renewals
Our industry-leading technology captures, analyzes, and delivers powerful insights in real time
Within the DeltaGen Platform, AI-powered interview summaries are automatically created in near real time once the interview is conducted. This increases speed of insight delivery and improves data sharing by standardizing output across feedback channels. We also make it easy for you to share impactful win-loss insights across your organization—through Slack, Teams, your CRM, or email.
Customer feedback provides objective and persuasive validation
Live Interviews capture feedback that’s far more useful than (often biased) feedback from your sales team and (superficial) feedback from surveys. In-depth, objective feedback directly from your buyers provides the validation your leadership team needs to make strategic, revenue-boosting decisions with confidence.
Being the leader in win-loss analysis requires a precise blend of expertise and innovation.
Our experienced program managers conduct the best live interviews. They take the time to learn about your product, your terminology, what you’re trying to do as a company (and why you’re trying to do that), and much more. Understanding these factors helps us make the interviews more adaptive and effective.
And then our innovative technology makes capturing, analyzing, and delivering powerful buyer feedback easier than ever.
Our process
Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
We develop a custom interview guide for each client to ensure coverage of key topics.
We interview both wins and losses in order to get both sides of the story.
Each interview is recorded and transcribed in real time.
We use generative AI to help highlight themes and quotes, tag keywords, create a summary, and more.
The DeltaGen Platform alerts users each time feedback is available and when summary reports are published.
The richest insights always come from live buyer interviews, though asynchronous interviews and surveys also provide specific benefits. The best programs usually incorporate a mix of all three.
Live Interviews
High participation rates
Adaptive and in-depth
The most powerful insights
Flex Interviews
Rich, qualitative insights captured at scale
Agile and flexible solution for end users
Flex Interviews
Surveys
Automated surveys offer convenience through a quantitative mechanism
Collect data on a wide scale
Surveys
Interested in learning more about our products and services?
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