gather feedback
Uncovering impactful Win-Loss insights
DaltaGen combines the data you already have—from your CRM, call recordings, and more—with the buyer intelligence we provide through interviews and surveys to provide ongoing, org-wide visibility into why you really win and lose.
Developing a complete view of your data
DaltaGen imports and analyzes the data you already have in order to create a tailored plan for your win-loss outreach.
Import
Before your interviews, DaltaGen helps you import your CRM data, call recordings, and more to analyze the health of your pipeline and expose underperforming segments.
Identify
Once we've identified areas for improvement, our industry-leading platform will power your buyer outreach and feedback collection.
Feedback channels
Deliver meaningful buyer intelligence—at scale
DaltaGen's win-loss programs automate feedback collection and analysis, creating a continuous stream of insights that flow back to all relevant stakeholders.
Live Interviews
Buyer interviews are the best way to get meaningful feedback from your prospects and customers. DaltaGen's unrivaled combination of technology and services delivers useful, user-friendly feedback in real time.
Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.
AI-powered interview transcripts and summaries are automatically created in near real time once the interview is conducted.
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Flex Interviews
Flex Interviews deliver rich, qualitative insights and enable you to scale your win-loss program to capture feedback across your pipeline and identify important trends.
Your buyers have the flexibility to respond when and where it’s most convenient for them.
Flexible interview options are designed to fit your company’s objectives and budget.
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Surveys
Automated win-loss surveys are about convenience. DaltaGen augments the qualitative interviews through robust survey (quantitative) capabilities, helping you collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.
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Program managers
Each program is led by an experienced program manager who acts as an extension of your team—they’ll learn your business, consult on program design, conduct win-loss interviews, help interpret the findings, and more. Click below to learn more about DaltaGen program managers.

DeltaGen allows us to pinpoint exactly who to talk to, so we consistently capture insights that drive the most meaningful results."
Feedback channels
Delivering win-loss insights is a complex process, and we’ve interviewed tens of thousands of buyers and spent years developing the best ways to connect with, incentivize, and collect impactful feedback from your prospects and customers.
Contact list automation
DaltaGen integrates with your CRM to automatically import your list of contacts into the DaltaGen Platform.
Interview scheduling
We then send a cadence of emails and enable your contacts to easily schedule an interview with our consultants. Our team is continually iterating to optimize our outreach and enable high participation rates.
Quick turnaround time
Once an interview is conducted, our team ensures a turnaround time of less than two days—compared to 10+ days from most other vendors—so you can access your strategic insights as quickly as possible.
integrations
Painting a complete picture
DaltaGen makes collecting, enriching, and analyzing win-loss insights easy by connecting to the software you already use every day.
These integrations create a direct and secure feed of all your opportunities, call recordings, and more into the DaltaGen Platform, which helps you capture the full picture of why you win and lose across your entire sales pipeline.