data analYsis
Leveraging unparalleled win-loss technology
We power win-loss analysis with the DeltaGen Platform-innovative software that automates the end-to-end process and provides ongoing, org-wide visibility into why you really win and lose.
The Delatgen ai platform
Your hub for win-loss insights
Every feature within the DeltaGen Platform is designed to deliver the most insightful win-loss data at scale. Our automated process of collecting, analyzing, and organizing win-loss data eases the logistical burden of running your own win-loss analysis program.
Conducting the interview
Interviews are the best way to get meaningful buyer feedback, and DeltaGen has streamlined that process.
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Recording and transcribing the conversation
Industry-leading technology enables us to quickly deliver clean, professional-grade interview transcripts.
Powerful integrations
Uncover key factors and trends
DeltaGen identifies specific factors that had the biggest impact on your buyer's final decision. We call these Decision Drivers. These drivers help you identify both strengths and weaknesses in the way you build, market, and sell your product.
Use customer feedback to prioritize strategic initiatives
By identifying and prioritizing the most important Decision Drivers, you can focus your resources and efforts on the specific areas that will have the greatest impact on your success.
Aggregate the data
Over time, the DelaGen Platform aggregates and visualizes the most common Decision Drivers, giving you visibility into important trends. You can also filter the data to specific products, timelines, deal sizes, and more.

Senior Product Manager, Virtual Events Platform
Competitive Analysis
Dig deeper on every deal
Read or listen to the full buyer interview.
Make comments and tag keywords or custom themes to highlight feedback to other stakeholders.
Use deal-level insights to educate your team and drive strategic initiatives.
Content & keyword tagging
Explore competitive insights
The DeltaGen Platform makes it easy for you to drill down to see why you win and lose versus your biggest competitors or how your win rate has changed over time—and what’s driving it.
By utilizing feedback from actual prospects, you’ll gain a deeper understanding of who you’re commonly competing against—and how your strengths and weaknesses stack up in comparison.
This analysis and information will help you drive strategic change throughout your company.
Decision Drivers
Connect with other platforms
Once your win-loss reports and dashboards are ready, our system automates the process of sharing those insights throughout your organization—through Slack, Teams, your CRM, or email. Another key feature is your ability to export your data via API to tools like Tableau or Domo.