It’s more critical than ever to understand exactly why you’re winning and losing deals.
more companies are running ongoing, cross functional win-loss analysis program instead of project-based or department-specific programs.
of companies indicated that the economic environment has increased the value and importance of win-loss analysis, up from 18% during the COVID-19 pandemic.
of companies that distribute win-loss data to at least half of their employees report an increase in win rate because of win-loss analysis.
If you look at our product roadmap, huge swaths of it have been dictated by the information we claim from reading [win-loss] reports and looking at the themes and customer pain points.”
Companies that partner with third-party vendors report higher ROI
of companies that use a third-party vendor for their win-loss analysis programs report a high level of satisfaction—121% higher than companies that run their own programs.
