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Win-Loss analysis by DeltaGEN
Discover what's truly driving your wins and losses.
Discover what's truly driving your wins and losses.
Discover what's truly driving your wins and losses.
Discover what's truly driving your wins and losses.
DeltaGen combines AI and human expertise to uncover precise, unbiased insights directly from your buyers—helping you quickly make informed decisions, drive higher win rates, and unlock growth.
win-loss analysis by DeltaGen
Why use DeltaGen
At DeltaGen, we place paramount importance on direct feedback from buyers—it forms the core of our operations. Your buyers possess the crucial information you need, and our blend of technology, approach, and expertise is the ideal means to collect, scrutinize, and utilize those insights.
Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs
Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.
Get started
Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs
Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.
Get started
Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs
Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.
Get started
Improve your win rate and drive revenue
Identify your strengths and weaknesses
Keep a pulse on your customers’ needs
Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.
Get started
benefits of DeltaGen
The value of Win-Loss analysis for your team
Winning is a collective effort, and DeltaGen delivers critical buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50%.
Sales
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
Sales Overview
Product Marketing
Executives
Marketing Leaders
Sales Ops
Every top-performing team reviews their performance to pinpoint exactly where to improve. For us, winning deals is our game, and DeltaGen is our replay analysis. It's essential that everyone leverages these insights and encourages our clients to share their candid feedback."
Senior Executive
Enterprise SaaS Company
Sales
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
Sales Overview
Product Marketing
Executives
Marketing Leaders
Sales Ops
Every top-performing team reviews their performance to pinpoint exactly where to improve. For us, winning deals is our game, and DeltaGen is our replay analysis. It's essential that everyone leverages these insights and encourages our clients to share their candid feedback."
Senior Executive
Enterprise SaaS Company
Sales
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
Sales Overview
Product Marketing
Executives
Marketing Leaders
Sales Ops
Every top-performing team reviews their performance to pinpoint exactly where to improve. For us, winning deals is our game, and DeltaGen is our replay analysis. It's essential that everyone leverages these insights and encourages our clients to share their candid feedback."
Senior Executive
Enterprise SaaS Company
Sales
Get the truth about why you win and lose—and then use that data to make sure you hit your target.
Sales Overview
Product Marketing
Executives
Marketing Leaders
Sales Ops
Every top-performing team reviews their performance to pinpoint exactly where to improve. For us, winning deals is our game, and DeltaGen is our replay analysis. It's essential that everyone leverages these insights and encourages our clients to share their candid feedback."
Senior Executive
Enterprise SaaS Company
PROVEN EXPERTISE
A team (and insights) you can trust
With DeltaGen, you’ll have a dedicated expert to help you scope, implement, and execute your win-loss program.
Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.
Purpose-built software
Real-time Win-Loss analysis at scale
Win-loss analysis at scale is impossible without powerful technology.
The DeltaGen Platform integrates with your CRM, automates outreach and data collection, synthesizes key insights, and engages your stakeholders.
It's the only solution that delivers comprehensive, continuous win-loss analysis for the global enterprise.
Win-loss analysis at scale is impossible without powerful technology.
The DeltaGen Platform integrates with your CRM, automates outreach and data collection, synthesizes key insights, and engages your stakeholders.
It's the only solution that delivers comprehensive, continuous win-loss analysis for the global enterprise.
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
CASE STUDIES
Overview
After a major merger and company rebrand, this leading digital wellness company partnered with DeltaGen for enhanced clarity on market positioning and buyer perception. Leveraging DeltaGen's advanced win-loss insights, they've sharpened their messaging and significantly increased stakeholder confidence.
We're perfectly positioned between multiple teams internally, and DeltaGen’s insights have dramatically strengthened our credibility. Having detailed customer perspectives at our fingertips has completely elevated the quality of our strategic recommendations."
Group Product Marketing Manager at a global wellness technology company
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
DeltaGen helped us uncover specific product-related pain points that were previously hidden. By addressing these insights directly, we've achieved significant improvement—over 10% growth in gross retention rate quarter-over-quarter."
VP of Engineering, B2B SaaS Platform
A B2B SaaS company specializing in sales enablement software adopted a product-centric approach to win-loss analysis, focusing primarily on enhancing product adoption and customer retention.
The result? They've attributed a 10% increase in gross revenue retention directly to insights from DeltaGen’s win-loss analysis.
We’re well-situated between a lot of different teams, and one of the things that really helps us gain credibility is having customer insights to support our recommendations.”
Group Product Marketing Manager
Helpful resources
Looking for tips and best practices? Need help building a business case? Get answers to commonly asked questions and access valuable content like our 2024 State of Win-Loss Analysis Report and The Definitive Guide to Win-Loss Analysis.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
Ready to get started?
Try out DeltaGen for free to analyze one of your own wins or losses.
DeltaGen provides crystal-clear insights into why we're winning or losing deals—giving us the confidence to refine our strategy and improve outcomes.
VP of Marketing, B2B SaaS Company
